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The Challenger Sale -­ Do I Need To Read It?

The Challenger Sale, by Matt Dixon and Brent Ad mson, gets a lot of positive reviews and press, but do you need to read it? Can’t you just read the reviews? Answer: Reviews won’t cut it, but here’s a bullet list on why: Most people don’t know how to define a relationship, and no set of… Read More »

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The Challenger Sale -­ Do I Need To Read It?

The Challenger Sale, by Matt Dixon and Brent Ad mson, gets a lot of positive reviews and press, but do you need to read it? Can’t you just read the reviews? Answer: Reviews won’t cut it, but here’s a bullet list on why: Most people don’t know how to define a relationship, and no set of… Read More »

Read More

The Challenger Sale -­ Do I Need To Read It?

The Challenger Sale, by Matt Dixon and Brent Ad mson, gets a lot of positive reviews and press, but do you need to read it? Can’t you just read the reviews? Answer: Reviews won’t cut it, but here’s a bullet list on why: Most people don’t know how to define a relationship, and no set of… Read More »

Read More

The Challenger Sale -­ Do I Need To Read It?

The Challenger Sale, by Matt Dixon and Brent Ad mson, gets a lot of positive reviews and press, but do you need to read it? Can’t you just read the reviews? Answer: Reviews won’t cut it, but here’s a bullet list on why: Most people don’t know how to define a relationship, and no set of… Read More »

Read More

The Challenger Sale -­ Do I Need To Read It?

The Challenger Sale, by Matt Dixon and Brent Ad mson, gets a lot of positive reviews and press, but do you need to read it? Can’t you just read the reviews? Answer: Reviews won’t cut it, but here’s a bullet list on why: Most people don’t know how to define a relationship, and no set of… Read More »

Read More

The Challenger Sale -­ Do I Need To Read It?

The Challenger Sale, by Matt Dixon and Brent Ad mson, gets a lot of positive reviews and press, but do you need to read it? Can’t you just read the reviews? Answer: Reviews won’t cut it, but here’s a bullet list on why: Most people don’t know how to define a relationship, and no set of… Read More »

Read More

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